Monday, April 26, 2010
Article: Earth Week Recap
Presice is a hip Hop Artist with much of a “Green” thumb. Starting a non proﬁt group in June 2008 Presice has since then been doing all he can to combine this “go green” message in his music and inspire today’s youth to attached the values that come along with environmental appreciation. Doing so Presice created the term “Eco-Swag” which he describes as an artistic fusion of environmental care and “swagger” an urban word used to describe having a cool factor. Understanding that today’s youth attach themselves to trend and things deemed as “popular” Presice always projects being cool is being you. In 2008 Presice had 3 successful community events, connected with a handful of well-known environmental groups and initiatives and dropped asong titled “A Mille Trees” which shortly after became the theme song for Mayor Bloomberg’s MilliontreeNYC initiative which allowed Presice to become the ﬁrst hip hop artist to Perform at EcoFest’s during their 20th Anniversary Celebration at Lincoln Center. In 2009 Presice began his Green Schools tour visiting publics schools in NYC to promote “Eco-Swag” and School Recycling. Later that year Presice’s next event was a success. Inspired by Sean Combs, Presice went on a 10-mile dedication run for the environment called “Jog for a Cause”. Kicking 2010 off Presice released a song titled “Barbershop Talk” which is growing rapidly and the music video is in post-production dropping in May. For April’s Earth week Presice started Monday the 19th very “Green” by releasing his second “Eco-Swag” musical installment titled “Reduce Reuse Recycle”. On Wednesday the 21st Presice released the long awaited music video titled “Be Cool Recycle In School” Ft. Middle School 113. Climaxing on Earth Day Presice held a memorable school assembly with his old high school Bushwich and at BET’s 106 & Park’s live Earth Day taping Presice had audience members wearing “Be Cool Recycle In School” T-shirts and was given a beautiful cameo and shout out by Rocsi herself thanking Presice for coming by on Earth Day and spreading the Earth Day Cheer. Ending Earth Week off on Friday Presice had an impact visit at The Green School in the Williamsburg area of Brooklyn NY by performing and discussing being “the green you” with students. Presice deﬁnitely painted the City of New York “Green” this Earth Week and is making a lane for himself doing so.